Skincare, shaving and grooming for men

New effect by Lynx for girls

Lynx is launching the Lynx effect to women as well. Lynx reveals for the first time in its history its latest fragrance, Lynx Attract that will be available both 'For Him' and 'For Her'. The TV advert for Lynx Attract For Him and For Her, which breaks in the UK on 1st February, sees guys and girls who are wearing the fragrance causing chaos and accidents in a series of situations because they're so intensely attracted to each other. There are concerns that the New Lynx Attract fragrances are packed with such irresistible scents that men and women throughout the UK will not be ab... [more]

Men will have healthy lips throughout the winter thanks to Lani B. Holistic Lip Care

The Lip Salve and The Lip Care System for Men are the two new lip care essentials from Lani B. Holistic Lip Care The Lip Salve works as a natural, healing treatment for dry, chapped, peeling and/or split lips. It was developed to be applied as a treatment and not as a balm. “The best part about The Lip Salve is that you can wear it under your lip gloss, lipstick, The Lip Conditioner, or alone at night”, stated Lynn Lawson, owner of Lani B. Holistic Lip Care. The Lip Salve contains shea butter, shea, aloe, neem, calendula, and rosewood oils, among others. Lani B. also launched The Lip Car... [more]

THIRDMAN Contemporary Eau de Cologne introduces Eau Monumentale, Eau moderne and Eau Profonde

THE CONTEMPORARY EAU DE COLOGNE The THIRDMAN Contemporary Eau de Cologne fragrance line translates the long standing tradition of scented waters, or Eaux de Cologne, for today: modern formulae with the highest grade of natural essences stored in large bottles and meant to be splashed on liberally, reintroducing a long lost gesture in Fine Fragrance. Both for man and woman, the scents by THIRDMAN, are uncommon and indispensable. THIRDMAN THIRDMAN’s identity is less important than the scents and the new olfactory sensations he spearheads. He is the ghostwriter of a new generation of scent... [more]

The Fragrance Foundation: Spotlight on 30 Indie Brands Entering 2012 “Indie” FiFi® Award

What an amazing response! 36 “Indie” fragrance entries representing 30 brands arrived at the office of The Fragrance Foundation by UPS, FedEx, mail, messenger and even hand-delivered by the perfumers themselves. “Indie fragrance brand entrepreneurs are clearly excited and enthused to participate in the 2012 “Indie” FiFi® Award Category in partnership with Elements Showcase and have the chance to win the FiFi® Award along with the $10,000.00 congratulatory check generously sponsored by Givaudan to provide an extra measure of encouragement and support to these talented, creative free-spirits... [more]

The lure of facial hair: half of young British men like to show it off

Facial hair - it was iconic in the 70s (moustaches), irresistible in the 80s (the 5 o’clock shadow) and cultivated in the 90s (goatee). Today, new consumer research from Mintel on facial hair reveals that the appeal of the stubble continues, with almost half (48%) of Britain’s young men (those aged between 25 and 34) unable to resist the lure of facial hair. Indeed, over six in 10 (63%) of these younger men believe that it is not necessary to be clean-shaven to look well-groomed. What is more, over four in 10 (42%) admit that they don’t like shaving and that they put it off for as long as p... [more]