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New effect by Lynx for girls

Lynx is launching the Lynx effect to women as well. Lynx reveals for the first time in its history its latest fragrance, Lynx Attract that will be available both 'For Him' and 'For Her'. The TV advert for Lynx Attract For Him and For Her, which breaks in the UK on 1st February, sees guys and girls who are wearing the fragrance causing chaos and accidents in a series of situations because they're so intensely attracted to each other. ... [more]

THIRDMAN Contemporary Eau de Cologne introduces Eau Monumentale, Eau moderne and Eau Profonde

THE CONTEMPORARY EAU DE COLOGNE The THIRDMAN Contemporary Eau de Cologne fragrance line translates the long standing tradition of scented waters, or Eaux de Cologne, for today: modern formulae with the highest grade of natural essences stored in large bottles and meant to be splashed on liberally, reintroducing a long lost gesture in Fine Fragrance. Both for man and woman, the scents by THIRDMAN, are uncommon and indispensable. THIRDMAN TH... [more]

The Fragrance Foundation: Spotlight on 30 Indie Brands Entering 2012 “Indie” FiFi® Award

What an amazing response! 36 “Indie” fragrance entries representing 30 brands arrived at the office of The Fragrance Foundation by UPS, FedEx, mail, messenger and even hand-delivered by the perfumers themselves. “Indie fragrance brand entrepreneurs are clearly excited and enthused to participate in the 2012 “Indie” FiFi® Award Category in partnership with Elements Showcase and have the chance to win the FiFi® Award along with the $10,000.00 c... [more]

Natural Beauty Yearbook announces prestigious industry hot list

The team behind The Natural Beauty Yearbook announced their much-anticipated Who’s who in natural beauty Top 20 at a packed launch party in London’s West End , on 3 November 2011. The annual hot list, which is voted for by the industry, provides a snapshot of the thriving natural and organic beauty market. The party was hosted by leading French beauty brand Melvita at its flagship Covent Garden store, and brought together the trade’s leading ... [more]

The quest for the perfect perfume for the Kate and Wills Wedding

A wedding day is the most special day of any girl's life but perhaps even more so when it is being watched by billions of people, so we're expecting ultimate polished perfection on the big day. While we all rush to get our hats ready for this year's royal wedding, we wonder what perfumes the perfect pair will be wearing on their big day? Smell is also the strongest trigger of memory so the royal couples' choice of fragrance will always transpo... [more]

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Other Fragrances for him news and reviews

Celeb scents hit the right notes
These days, getting close to your favourite celebrity is easy - just spritz on a scent made by him or her. -myp

Raising a stink about the contents of fragrances
Fragrances evoke emotions and bring back memories, and we all have our favorites. But when they come in a bottle or a box, the reality is not so romantic. More than 3,000 different chemicals are used to create fragrances in cosmetics, household cleaners and other consumer products.

Bottled up passion
A perfume container collector believes love and fate fuel his obsession. -China Daily/ANN

Fall in Love With Next's Gift Ideas This Valentine's Day
LEICESTER, England, February 2, 2012 /PRNewswire/ --British retailer Next has launched a range of inspirational Valentine's gift and outfit ideas to assure that perfect February 14 th . Valentine's Day ...

Sean 'Diddy' Combs to launch music-themed cable network?
Sean "Diddy" Combs has had his hands in music, film, reality TV, fragrances, clothing, restaurants, liquor and headphones. Sean "Diddy" Combs has had his hands in music, film, reality TV, fragrances, clothing, restaurants, liquor and headphones.

The Lost Book of Frgrances - A Book Review
Have you ever felt the power of scent? Has a smell brought memories back so vivid that you felt they were real? Does the smell of lilacs have you turning to see if someone that has passed years ago was standing right behind you? It is this theme that M.J. Rose uses in The Lost Book of Fragrances.

Marc Jacobs: Not moving to Dior 'was probably best for everyone'
Louis Vuitton's creative director Marc Jacobs discusses his upcoming exhibition in Paris, and how happy he is to be staying put at the label.

Deo brand Lynx to introduce first fragrance for women
London, Jan 24 : After ruling the men's market for 27 years, British deodorant giant Lynx, known as Axe across the rest of the world, will now be unveiling a fragrance for women for the first time.

Becks bares, US won't bear
According to Advertising Age magazine last week, Beckham is "famously rumoured to wear a brand-new pair of underpants every day".

AXE Unleashes Anarchy With First-Ever Fragrance For Girls
ENGLEWOOD CLIFFS, N.J. , Jan. 9, 2012 /PRNewswire/ -- A decade ago, AXE revolutionized the American grooming industry with the launch of AXE and has since become the number one men's grooming brand*  in ...



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