Joop Thrill fragrance is the official brand sponsor for Cosmopolitan Naked Centrefolds

(08/05/2009)

Cosmopolitan Naked Centrefolds showcase a host of celebrities who have dared to bare all to raise awareness of prostate and testicular cancer. The new Joop! Thrill fragrance is the official brand sponsor for this year's Cosmopolitan Naked Centrefolds.

The deal is a three month association via editorial sponsorship in the magazine and online. Joop! Thrill will also benefit from display advertising, online leader boards and Mid Page Units as well as brand presence at the Cosmopolitan annual Centrefolds party.

“Cosmopolitan Naked Centrefolds is an impactful and targeted campaign which captures people’s imaginations within a fun context,” said Hania Attar, Brand Manager at Coty Prestige. “Joop! Thrill, the new fragrance for men and women, is daring and provocative: the Naked Centrefolds sponsorship vehicle complements our brand values and enables us to engage directly with our target consumer.”

“Joop! Thrill is the natural partner for our Naked Centrefolds campaign and we’re delighted to be extending our already successful relationship with Coty Prestige,” said Justine Southall, Publishing Director at Cosmopolitan. “Women remain vital to encouraging men to be self-aware and our Naked Centrefolds activity continues to raise awareness of, and funds for, a serious issue but in a fun way.”

Related categories:  Fragrances for her   Fragrances for him