Latest news for GfK 
Analysing the true effect on sales of an advertising or PR campaign in the Fine Fragrance industry(19/10/2009)
An alliance has been formed between the beauty industry media insight specialists mymarketmonitor.com, and GfK Retail & Technology UK, the retail sales tracking company. Within the Fine Fragrance industry, for the first time ever, it is now possible to analyse the true effect on sales of an advertising or PR campaign. Working together, the two companies overlay their findings to produce a detailed insight on a brand’s marketing and the effect ... [more]
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